Kevin Telfer

Copywriter, author & content expert

Kevin Telfer

Taste the Glenlivet

The Glenlivet is one of the whisky market’s most established and successful brands. They wanted a digital customer engagement programme aimed at inspiring a new generation of single-malt connoisseurs and developing customer loyalty and advocacy. By writing engaging, relevant content I helped implement a new digital marketing strategy that eschewed brand-led, old-school advertising style communications in favour of digital storytelling.

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