Copywriter, author, journalist and content expert
I've been crafting engaging, attention-grabbing copy since 2007. I can do a lot of things with words. I can do funny. I can do beautiful. I can do 'buy it now'. I'm an adaptable, experienced and hard-working copywriter with a portfolio covering most aspects of copywriting at the highest level.
Hire me for a sure hand, big ideas brilliantly executed, creativity and storytelling.
I have done lots of digital work (web copy, email, blogs, banner ads, social media, apps, micro-copy, UX), print (advertising, brochures, newspapers and magazines, books, editing and proofreading), video (scripts, storyboarding, VO), brand work (tone of voice recommendations, brand naming, brand workshops) and more. I'm used to working solo, with art directors in traditional teams, in creative groups and large digital teams with designers, developers and UX specialists.
Worked with a variety of digital and integrated agencies across multiple channels, working on social media campaigns, online advertising, film, print products and across entire brand ecosystems.
Worked with brands including Great Ormond Street Hospital, Electrolux, ŠKODA, Peugeot, the United Nations, the AA, Royal Mail, Nectar, The Glenlivet, the Department of Health and Vienna’s famous Sacher Hotel.
Written an award-winning social media campaign for the RAFBF, commemorating the 70th anniversary of the Battle of Britain.
Written ten published books that have been shortlisted for awards and translated into various languages.
Been awarded Bombardier Beer Writer of the Year 2011.
Co-wrote the book Grand Designs Abroad with Channel 4 presenter Kevin McCloud.
Had articles published in national newspapers and magazines including the Guardian, the Telegraph and the Sunday Times.
Written speeches for global CEOs.
Been involved in strategy and brand development at a senior level across a number of accounts.
- Video scripts
- Content creation
- Social media
- Tone of voice guidelines
- Brand workshops
- VO scripts